Innovative Food Ingredients Promotional Video
Project Details
- Client: IFI (Innovative Food Ingredients)
- Location: Poulton-le-Fylde
- Industry: Food
- Project: Showcase facilities and expertise
- Purpose: Website & Digital Marketing
Filmed on location at IFI’s site in Poulton-le-Fylde, the video was designed to provide an engaging insight into the company, its facilities and the expertise behind its range of food ingredients.
The production includes video interviews with members of the IFI team, giving viewers the opportunity to hear directly from the people behind the business and learn more about the company’s experience, services and approach to working with customers across the food industry.
Alongside the interviews, we captured a range of footage showcasing the food preparation process, providing a behind-the-scenes look at how IFI’s ingredients are used and prepared.
The video also features a walkthrough of the factory and warehouse, allowing potential customers to see the facilities first-hand and gain a better understanding of the scale and capabilities of the business.
To further demonstrate the quality and practical applications of IFI’s products, the production includes food demonstrations and tasting, creating engaging visual content that brings the ingredients to life and shows their use in real-world food preparation.
By combining interviews, behind-the-scenes footage, facility walkthroughs, food demonstrations and product tasting, the finished video provides an authentic representation of IFI and what they offer to businesses throughout the food industry.
The completed video provides IFI with versatile marketing content that can be used across their website, social media, presentations and wider digital marketing, helping them showcase their expertise, facilities and products to both existing and potential customers.
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Read the full transcript
We’ve been in the ingredients business for a long time. Three generations in fact.
We’re here to push boundaries, be innovative. We pride ourselves on collaborating with you.
Hi, I’m Chantelle, the commercial director at IFI, Innovative Food Ingredients.
We are a family-run business with a team of passionate foodies and our customers are at the heart of everything we do.
We specialise in supplying added value ingredients to butchers, farm shops, and also food manufacturers and smaller retailers.
We want to be your go-to partner. We want to add value to your business.
We work hard as a team to support our customers, listen to what they want, and offer them the best tailored solution, whether that’s with an ingredient we have or a bespoke development.
We are the UK partners to Avo, a leading German manufacturer in liquid and dry seasonings. We’re also the trusted partner of Newlyweds, a global manufacturer based in the UK.
Quality and integrity are non-negotiable.
We are a BRC accredited business where we pride ourselves on upholding the highest standards.
We have our own warehouse facility for chilled and ambient products which allows us to hold stock for just in time delivery to fit within their manufacturing process.
Whether it’s through our taste creation development service or our butchers collective community, we offer insights, training and tools to support their business.
The four values at the heart of the collective education, collaboration, support and community.
This is our demo kitchen. It’s a collaborative unique space where we host customers for demonstrations.
We do our product development and also our online masterclasses.
You know, we want to supply people with as much information as possible in terms of whether it’s flavour trends, industry insights, new technologies within food just to enhance their business and the product offerings that they’re giving to their customers.
We are disruptive and we’re here to push boundaries.
We want to collaborate with you.
So get in touch today.
Need Help With A Promotional Video?
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Get in contact with our team today or call us on 03333 442 839 to discuss your next video project and find out how we can help.