Project Details
- Client: Homestead Property Management
- Location: Lytham St Annes
- Industry: Property Management
- Project: Promotional Video
- Purpose: Website & Digital Marketing
Featuring interviews with members of the Homestead CSL team, the video provides an insight into the company’s history, expertise and approach to property management, while helping prospective clients get to know the people behind the business.
The short promotional video was created for use on the Homestead CSL website and as part of its wider digital marketing activity. Combining staff interviews with property-focused footage, the production provides an authentic and professional way for the business to communicate its services and build trust with potential clients.
The project demonstrates how professionally produced video can help property management businesses explain their services, introduce their team and create a stronger connection with prospective customers.
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Read the full transcript
We were set up in 1977. I joined in 1987. It was set up by my father and mother as a little backroom business effectively. And it’s grown from there. We now manage 7 and a half thousand properties in over 200 developments.
We manage everything from starter homes, shared ownership properties all the way through to million pound apartments, radio listed buildings, open parkland, everything that has a leasehold interest, we will look after.
We take on the responsibilities of the lease holders when we’re appointed as managers. So somebody has to arrange the heating, the lighting, the cleaning, the insurance, ensuring that the lease is complied with.
So we deal with everything from bee swarms to lightning conductor services to joinery to major works and down to probably the more difficult personal disputes that arise.
We really believe in the core values that are set by the regulatory board. Some of the core values are transparency, which is very important here at Homestead, as well as being accountable.
We also pride ourselves on being very approachable. If any owners feel like they need to call up or come into the office, they’re more than welcome, as well as we do quarterly site visits to the sites to check that everything’s running very smoothly.
The marketing side of things is heavily social media based. So again, going back onto sites, taking pictures and videos and meeting people.
But we also do a lot of work with local charities. So Donna’s Dreamhouse we’ve worked with for the last few years, along with the Macmillan coffee mornings. We do that every year. I really enjoy it.
You know, if there’s like an avenue that you’re not so sure of, there’s always a team at Homestead that can direct you in the right way.
We’ve been recognized by the industry over the recent years in terms of awards. The most recent was last year, where we were awarded the leading property management company of the year at the newest on the block awards.
So we’re really proud that we’ve already expanded to North Wales, Northwest England and the Midlands, and we do have scope and plans to expand further afield across the country.
Bring your property problems to us and we will have seen a solution before. If we don’t have that solution, then we know somebody in the industry will be able to help.
We see ourselves as fixers and menders as far as properties are concerned.
Need Help With A Promotional Video?
Looking to showcase your business, services or people through professional video? Our experienced video production team based near Lytham St Annes can help bring your ideas to life with engaging, high-quality content tailored to your business.
Get in contact with our team today or call us on 03333 442 839 to discuss your next video project and find out how we can help.
