Creating a Digital Presence That Connects Communities Through Support, Health & Wellbeing

Voodoo Agency - over 20 years of experience in digital marketing

What They Needed

YMCA Fylde Coast plays a vital role in supporting individuals and families across the region, but their online presence wasn’t doing justice to the scale or significance of their work. The goal was to create a modern, inclusive, and easy-to-navigate website that could effectively represent everything they do, from supported housing and youth programmes to volunteering, fundraising, and community initiatives.

Alongside this, there was a need for a standalone digital platform for YMCA Active, a space to showcase their fitness centre, class offerings, memberships, and wellbeing services.

Older woman smiling and stretching her arm, over a green triangle graphic, with heading 'Join Now! From as little as £15 per month for youth and £23 for adults!' and text about YMCA Fylde Coast membership benefits, alongside 'Membership Options' and 'Contact Us' buttons.

Our Approach

Working closely with the YMCA team, we designed and built the WordPress Multisite to ensure each service — from YMCA Active, Fylde Coast YMCA, YMCA Bowl, YMCA Housing, to YMCA Lakeside, is accessible. The site was built to be mobile-friendly, easy to update, and user-focused, giving visitors clear pathways to find services, classes, and support.

This approach allows YMCA Fylde Coast to maintain multiple services under one technical framework, simplifying updates, reducing costs, and improving the user experience.

YMCA Active booking page banner showing a collage of people exercising (running, holding a medicine ball) alongside the heading 'Book your YMCA fitness and leisure experience.

The Result

The new website has given YMCA Fylde Coast a confident, professional, and purpose-led presence online. With all the services in one place, the site represents a seamless digital ecosystem that helps the organisation reach people more easily, engage communities, and showcase the incredible work they do every day.

As our Managing Director, Simon Cocker, explains:
“This has been a fantastic project to work on — one that truly demonstrates how thoughtful digital design can bring together different services and strengthen community connection. Seeing it all come together under one cohesive system has been incredibly rewarding.”

Woman in gym wear standing next to an exercise bike, pointing toward a 'Free Day' banner, with heading 'Try Us For Free!' promoting a free one-day membership voucher for FY and PR residents at YMCA Fylde Coast and a 'Free Day Pass' button.

Let’s Build Something That Gives Back

We love working with organisations that put people first. If your charity, community initiative, or social enterprise needs a digital presence that makes a real difference, we’re here to help.

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Get in Touch

Our experts are ready to to discuss your digital strategy and understand your individual goals and needs

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